ASUS India has launched its new brand campaign titled ‘Extraordinary comes from within’ which celebrates the brand spirit and design genesis for its OLED laptop range in India. The campaign was broadcast yesterday, October 16 on the Hotstar and Start Sports platforms as well as on the company’s social media platforms.
As part of the TVC campaign, ASUS emphasized the fact that every product by the brand is the result of endless drive and determination, a product with the ability to see beyond the obvious. The storyboard revolves around the brand’s OLED laptop offerings. The company has released three series of short videos, a range of products showcased in TVC shots, two of the most promising offerings from the latest Creator Series – Zenbook Pro 14 Duo OLED & Vivobook Pro 16X OLED and the brand’s most awaited innovative launch lined up for the year – Zenbook 17 Fold OLED.
Commenting on the launch of the campaign, Paramjeet Singh, Head of Marketing, ASUS India, said: We at ASUS are passionate about technology and driven by innovation that resonates with the changing needs of content creators. Through this TVC campaign, we want to go a step further and establish the brand as an enabler to deliver an amazing experience to our users. As our brand promises, we are always looking for extraordinary ideas and experiences – and we aspire to deliver the extraordinary in everything we do.”
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