ASUS is targeting the gaming space with its ROG, TUF laptops to achieve aggressive goals in India: Executives | Whuff News


In 2022, ASUS plans to continue to lead the premium RTX segment (RTX 3050 to RTX 3080Ti) with a focus on the ROG Strix, Zephyrus and Flow series. The company aims to be the number one brand in the GTX 1650 segment by focusing on TUF Gaming series. ASUS aims to reach 35 percent in the second half of 2022, and will challenge for another 40 percent plus market share in 2023 through an aggressive store expansion strategy and by leveraging the brand’s design and innovation, a top executive told BGR.in. Also Read – Google launches three Chromebooks dedicated to cloud gaming: Check price, specs, features

The vision of the brand in India is to create and support the eSports ecosystem. Recently, there has been a shift towards the normalization of e-gaming. Also Read – BGR hosts second edition of BGR Gaming Awards in India: Check all details here

“We are proud to be able to provide our customers with the best gaming experience, by creating a synergy between modern technology, innovation and versatility. We recently launched the renewed TUF Dash F15 2022 model series that offers a cleaner and more professional look with a combination of advanced CPU and GPU. With a new set of goals for 2022, we are optimistic to further enhance the gaming experience and gaming ecosystem of Indian gamers,” said Arnold Su, Business Head, Consumer and Gaming PCs, Systems Business Group, ASUS India. Also Read – Asus launches ROG Strix and TUF Gaming GeForce RTX 40 graphics cards

The Indian gaming industry has grown exponentially in recent years. According to a study by Statista, India’s Gaming sector was worth over INR 90 billion in financial year 2020 and is expected to reach INR 143 billion by the end of 2022. The rapid digitization driven by COVID has made the gaming industry more prominent in India and is expected to witness further growth in the years next. The implementation of new age technology, high internet penetration rate, and affordable products have led to an increase in gaming usage in India. But the challenge remains in terms of infrastructure.

“There is a need to improve infrastructure development to enable new esports players in India to hone their skills and represent the country at the international level. ASUS ROG has been at the forefront of this revolution since its inception playing a key role in building a robust e-sports ecosystem and community in India. Every initiative like ROG Academy or Showdown is tailored to guide, mentor and challenge rising talent in the industry with the right infrastructure to help them develop the skill sets needed to compete on a national and global scale,” said Arnold.

The brand has introduced their new line for professionals, creators and working gamers. Recently, in June, the company introduced the latest Zenbook S13 (UM5302) in the non-gaming segment while the Flow Z13 with TUF Dash F15 in the gaming segment.

Talking about supply chain challenges, he said there is a gap due to high demand for laptops. However, in early 2022, he sees demand normalizing, and sees no issues in the supply chain to meet current needs. “We have enough stock with us. Although initially there were certain challenges with supply but overall, we do not see any challenges now,” he explained.

Meanwhile, in India there is already 9 percent of the market for the convertible series. So, ASUS will increase the product line for the convertible series, besides we are introducing a new machine for creators in India. To dominate the market and become an overall player, it will focus on better performance, and innovative and flexible products.







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