Canon takes another stab at the mirrorless market. | Whuff News


Camera giant Canon has had an impressive line-up of SLR cameras since the mid-70s and made a successful transition from film-based SLR cameras to the digital realm. The company has not been very successful in the non-glass space, but it has recently picked up sales numbers. The company claimed to have taken the top spot in the market share for mirrorless cameras in Q1 this year. It has launched two new cameras – both with APS-C imaging sensors – that the company hopes will strengthen its position in the market.

The R10 packs 24 million pixels into its larger APS-C-sized imaging sensor, while the R7 ups that number to 32 million. Both cameras can shoot at an impressive 15 frames per second with mechanical shutters and incorporate optical imaging stabilization into their smaller bodies. The R7 can shoot 4K video at up to 60 frames per second, while both cameras can also shoot at 30p and 24p. Shooting only with the electronic shutter, the R7 can shoot 30 frames worth of shots per second – quite impressive indeed. It opens up several new workflows that allow you to capture every critical moment.

The EOS R7 and EOS R10 offer improved video functions and accessories, such as the new multi-foot shoe with the EOS R7, while still maintaining ease of use. With a robust mirrorless system at their core, these cameras offer users powerful telephoto reach through both stills and video with the 1.6x crop factor that comes with APS-C sensor cameras.

Alongside the camera components, Canon is releasing two new RF-S lenses. With fairly tongue-in-cheek names (RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM), these will be the standard zoom lenses for the EOS R7 and EOS. R10 cameras. The RF-S 18-45mm offers a focal length of 18-45mm, but users get a field of view equivalent to the coverage of a 29-72mm lens on a frame camera. The RF-S18-150mm lens is a long-range standard zoom equivalent to the 29-240mm lens coverage on full frame. Although suitable for the new EOS R10 and EOS R7 APS-C sized sensor elements, these lenses can be used for any R-series camera.

The Canon EOS R10 camera body is available for $979, and the Canon EOS R7 camera body is available for $1,499. The lenses are $499 for the 18-150mm and $299 for the 18-45mm. All products will be available by the end of 2022.



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