Tokyo, November 1, 2022—Canon Inc. The company’s EOS R3 has today announced that the company’s EOS R3 has been recognized for design excellence by winning the Grand Prize at the DFA Design for Asia Awards 2022 at the Hong Kong Design Centre.
2022 DFA Design for Asia Grand Prize
EOS R3 full frame mirrorless camera
Seen with the RF24-70mm F2.8 L IS USM.
Integrated vertical holder and vari-angle LCD display
The EOS R3 is a full-frame mirrorless camera that delivers the high performance and reliability demanded by professional and enthusiast users. In addition to high-speed continuous shooting and high image quality, the EOS R3’s autofocus (AF) features excellent subject tracking, high speed, high accuracy and a wide detection area, providing a comfortable shooting experience. What’s more, it’s the first Canon digital camera to feature eye-tracking AF.1 For portrait shooting, this allows users to operate the AF system by moving their eyes, making it easy to switch between subjects.
Boasting a sleek design, the EOS R3 is equipped with an integrated vertical grip and a high-resolution vari-angle LCD screen with approximately 41.5 million dots. The camera features intuitive operation, including well-placed operation buttons that let you hold the camera any way you want to get the perfect shot. . By adopting a magnesium-alloy coating, the EOS R3 realizes both high strength and light weight, which is suitable for various use cases such as sports, animal and nature photography.
Canon has participated in the DFA Design for Asia Awards since 2013, winning awards as the Cinema EOS System Professional Cinematography Equipment, Video Cameras, Camcorders and Interchangeable Lenses. This year is the 9th time Canon has won an award and the first time it has won the Grand Prize. Encouraged by this latest industry recognition, Canon continues to strive to create products that combine the highest levels of performance and design quality.
About DFA Design for Asia Awards
In the year Launched in 2003 and organized by the Hong Kong Design Centre, the DFA Design for Asia Awards celebrate product designs that focus on sustainability and high quality of life for people in the Asian market, which comprises half of the world’s population. The awards aim to increase the availability of such designs among the global business community and consumers in the region.
- 1It is recommended to adjust before use. Eye control AF cannot be used including: when wearing sunglasses, glasses, strong contact lenses or double glasses, certain physiological differences in the eyes of users such as narrow eye shape, long eyelashes and thick eyelids and conditions of use environment.