Creating Photographers, Not Consumers: Canon’s Creative Lab and Student Benefit Program | Whuff News


Canon Canada has launched what it calls its new community-building mission as the Canon Creative Lab. Many corporations these days talk about building community, creating spaces to encourage growth. Much of it seems to be lip service. But here we see Canon Canada investing time and money to help photographers improve as they interact better with each other. As a Canadian, I’m proud that Canon’s Canadian operation wants to lead the global photography community to this place.

Canon Canada’s Creative Lab has focused on a few key areas.

Creator Labs offers exclusive event access. For example, photographers can sign up for live in-person workshops like last week’s Sail to Summer: Toronto. The workshop on the Kajama, a 165-foot-long vessel, is designed to connect members of Toronto’s creative community while the sun sets on the water. Canon Canada also offers private access to the ship’s sunset cruises, where participants have the opportunity to meet other creatives, get access to a variety of equipment and work with the stylish talent on board.

Creative Labs subscribers get early-bird access to new camera and lens test drives.

Creator Lab is also a high-end, yet affordable print and framing shop for Canon Canada’s new Frame Lab (more to come).

Creator Lab will be the place to access Canon’s Pro services and an enhanced student benefits program for middle and high school students. The Student Benefit Program is now free and includes:

  • Discounts on select cameras, lenses and printers
  • 20% discount on service and maintenance
  • Fast service and maintenance
  • Supported shipping for out-of-warranty repairs
  • Free membership

Creative Lab is also hosting two dozen short workshops with Canon ambassadors and other luminaries of the photography world.

There’s a Behind the Lens series featuring Canon Canadian Ambassadors like Natasha Gershon who share their stories and some of their tips for achieving success.

what do you think? From my seat, Canon Canada seems to be leading the pack in providing a way to interact with the product in a way that creates not only the best consumers, but the best photographers.

All images courtesy of Canon Canada ambassadors and their creators or provided by Canon Canada.



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