Media Coverage: Horse racing around the world takes center stage as HBA Media distributes coverage of the Melbourne Cup and Breeders’ Cup to millions people in the world. | Whuff News


This week two of the world’s most famous horse racing events – the Lexus Melbourne Cup and the Breeders’ Cup – attract huge audiences around the world. courtesy of exclusive distributor HBA Media.

Lexus Melbourne Cup, which was held early this morning (Tuesday, 1St November), entered its 162n.d year with 20 broadcasters covering the event in over 190 territories. Several networks were served in a two-hour international program that saw expatriate David Eustance and joint teacher of Ciaron Maher in Australia’s premier race for the first time on the Gold Trip.

Later in the week, the action will move to America with the Breeders’ Cup World Championships returning to Keeneland, Kentucky on Friday the 4th.th November and Saturday 5th November. For this event, 21 journalists will have access to a special ‘Golden Hour’ centered on the $6 million Longines Classic, which will be available on all major continents.

Distribution was handled by HBA Media, which has long-standing relationships with both companies spanning over ten years. For 2022, several major new announcements have been announced at each event to ensure visibility and exposure throughout the world.

Special announcements include:

  • ITV returns to the states for their second free-to-air broadcast of the Breeders’ Cup as they continue to field their teams British interest in international racing.
  • FOX Sports showed the entire Melbourne Cup Carnival, using new two-hour international programming for Penfold Derby Day, Kennedy Oaks Day and TAB Champions Day to bring all the action into 70 million American homes.
  • Power of Europe with heavy OTT network Viaplay broadcasts both in Scandinavia, and Sky Sports Racing (UK and Ireland), Racing TV (UK and Ireland), Virgin Media (Ireland), Polsat (Poland), Setanta (Eurasia and Baltics), Sport TV (Portugal), WeDoTV (Germany, Switzerland and Australia) and Kanal 75 (Sweden) championships in continental racing.
  • ESPN/Star+ continues its sponsorship of horse racing with a regional deal to bring the Melbourne Cup and Breeders’ Cup to audiences in South America. SuperSport will be broadcast in 48 countries in Africa. DMI will serve countries in the MENA region.
  • Expanding audience across Asia for 2022 through new deals with SPOTV (South-East Asia), SPN (India and Indian subcontinent) and Wasu.tv (China). Racing.com and Entain will present the Breeders’ Cup to fans in Australia.

Frank Sale, Managing Director of HBA Media, said: “The Melbourne Cup and Breeders’ Cups are two of the most anticipated meetings in our world horse racing series. Our strong working relationships with the two federations in terms of content and distribution have resulted in a number of new releases that have shown races for the first time. This collaborative effort with both parties has ensured that these remarkable events continue to receive the global recognition they deserve.”

Dave Campbell, CEO of the Victoria Racing Club, added: “VRC through our extended division VRC Media is focused on building a direct and on-demand media platform to manage our media partners. international media. We are delighted that this strategic plan has ensured the breadth of the Lexus Melbourne Cup and the Melbourne Cup Carnival itself, bringing the unique color and entertainment on and off the track to millions around the world. whole.

Justin McDonald, Senior Vice President of Marketing for the Breeders’ Cup, said: “Breeders’ Cup was founded in 1984 with the goal of bringing high-quality racing to an international audience, and we are proud that the Breeders’ Cup World Championships continues to be one of the most expected on the racing calendar each year. . We thank our advertising partners for everything they do to ensure that the Breeders’ Cup is accessible to all our fans around the world.



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