Reliance Retail has signed up Indian cricketer Hardik Pandya as the brand ambassador for its new sports brand Xlerate | Whuff News


  • Offer at Xlerate starting from ₹699, claims to offer world-class youth sportswear at an affordable price.
  • AJIO businesse-commerce branch for Reliance Retail has an extensive portfolio of over 5000 fashion and lifestyle brands.

Reliance Retail on Tuesday launched sports brand Xlerate – with Indian cricketers Hardik Pandya as its brand ambassador – on its new trading platform AJIO Business.

Deals on Xlerate start from ₹699 and the company claims to offer world-class youth sportswear at affordable prices. Sports utility offered by Xlerate includes sports shoes, sports and lifestyle shoes, and apparel such as track pants, t-shirts, shorts and other accessories.

Any retailer enters Indiaincluding small general sports stores and fashion retail stores, can place orders for Xlerate products by registering with AJIO Business, the company said.

“Xlerate is sure to delight value-conscious consumers with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies his passion for moving forward in a barrier-free life,” said Akhilesh Prasad, president and CEO – fashion and lifestyle, Reliance Retail said.

AJIO Business, the e-commerce arm of Reliance Retail, works with retailers and merchants. It has an extensive portfolio of over 5000 fashion and lifestyle brands.

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