supporting the next wave of creative entrepreneurs | Whuff News


Back when YPP started, YouTube had one creative structure—the traditional graphic design—and one main source of revenue: advertising. Fast forward to today, creators continue to push the boundaries of content, from 15-second vertical shorts, to 15-minute videos, to 15-hour live streams. And they are building their business based on different sources of income, from Fan Funding to sponsorship awards.

YouTube offers 10 ways for our over 2M partners to earn money. But we’re not done yet. Today, we are expanding our partner program, which means that more creators and artists will have the opportunity to earn money on YouTube in more creative ways.

Starting in early 2023, creators can apply for Shorts to YPP by reaching 1,000 subscribers and 10M Shorts viewed in 90 days. These new partners will enjoy all the benefits that our program offers, including different ways to earn money such as long-term advertising and Fan Funding.

We also want to support creators who are ahead of their YouTube journey, from athletes showing off their speed runs to organizing DIY makeup tutorials. A new YPP and on-demand platform will offer first access to Special Promotions such as Super Thanks, Super Chat, Super Stickers and Channel Memberships. To reward creators across multiple formats, we’ll have ways for feature-length, shorts and live creators to join this new category in 2023. Stay tuned for more info.

To be clear, nothing changes in our current guidelines – creators can still use YPP when they reach 1,000 subscribers and 4,000 watch hours. But these changes reflect the diversity of our growing creative community. Creators can choose the one option that best suits their channel while we maintain the same level of brand safety for publishers. You can learn more here.



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