Tokyo, February 24, 2022—Canon Inc. He will be 35 in March 2022Th Celebrating the launch of the company’s EOS system with interchangeable EF lenses, which includes the EOS series of interchangeable lens cameras and various system accessories.
35Th Annual logo
The EOS R system
Canon’s EOS system debuted in March 1987 with the launch of the EOS 650 single lens reflex (SLR) camera and EF lenses.1. An acronym for “Electro-Optical System” bearing the name of the Greek goddess of the dawn, the EOS series debuted in 1987 as the world’s first fully electronic mount system, representing a new generation of AF SLR cameras.
In the film-camera era, EOS SLR cameras have received high praise from a wide range of users for their innovative technologies and designs that focus on Canon’s key concepts of high speed and ease of use. During this period, the company launched the top professional model EOS-1 in 1989 and succeeded in expanding in 1993 by introducing the compact and lightweight EOS Kiss (EOS Rebel XS and EOS 500 in other regions). User base.
In the year Following the introduction of the EOS D30 in 2000, when the popularity of digital SLR cameras was at its peak, Canon created such innovative models as the high-speed and high-resolution professional-oriented EOS-1D (2001), EOS. Kiss Digital (2003, EOS Digital Rebel or EOS 300D in other regions) In an effort to offer products with broad consumer appeal and the company’s performance, the EOS 5D Mark II (2008) introduced Full HD video recording. New key concepts of high speed, ease of use and high image quality. In the year In 2012, EOS video technology for B-to-B was transformed into the Cinema EOS system, marking Canon’s entry into the video production industry.
From there, Canon continued to serve an increasingly diverse range of users. In the year In 2018, the EOS R system was born from Canon’s desire to build the best lens mount and maximize the demand for new RF lenses. The company In 2020, the world’s first digital camera to feature 8K recording was followed by the EOS R52. Next year, 2021 will see the launch of the EOS R3, which will feature eye-tracking AF capabilities, and the EOS VR system for recording VR content.
Enabling visual expression through photography, video and VR content, the EOS system expands the possibilities of visual expression with a lineup that includes a total of 21 EOS series cameras.3 and 104 RF and EF lenses4. Drawing on the company’s longstanding and broad user base, Canon has maintained its world No. 1 share.5 Digital interchangeable-lens cameras have been around since 2003 – a total of 18 years.
Canon will continue to refine its various imaging technologies based on its core optical technology to create a more robust EOS system that meets the needs of various users to expand the spread of photo and video culture.
- 1The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 were released with the EOS 650.
- 2Among the interchangeable lens digital cameras available as of July 8, 2020.
- 3Includes 5 digital cinema cameras for video production. From February 24, 2022
- 4Includes 30 EF cinema lenses (EF and PL mount) and 4 lens extensions. From February 24, 2022
- 5Shares of item sales. Based on canon research.