Hyderabad: A camera was one of the cherished possessions to capture precious moments in one’s life. Digital cameras have democratized access to photography. As prices became affordable, global sales peaked in 2010 with record sales of 12 million cameras. Then came a disruptive gadget – the smartphone. It made many pre-smartphone gadgets and accessories disappear and threatened the use of a standalone camera.
Within 10 years of the record sales, worldwide camera sales had dropped to 10 percent of record sales. However, another disruption – the Covid pandemic – seems to have opened up a new avenue of sales for camera manufacturers – budding amateur filmmakers focused on making videos for OTT, YouTube, Facebook shorts, Instagram and more.
“The OTT market is huge here in India. We’ve been receiving tons of questions from these guys about our Cinema EOS series and our exhaust line of RF systems. Vloggers, YouTubers and home-based video makers have realized some weaknesses in their equipment and want to upgrade to better cameras,” Manabu Yamazaki, president and CEO of Canon India, told Deccan Chronicle as his company celebrated its 25th anniversary. to the Indian market.
Canon, he said, was getting inquiries from preachers. “Preachers from temples and churches are asking about better cameras. They are taking these cameras very well.
According to Yamazaki, his company is facing a global shortage of ingredients, but is not facing a demand problem.
“India’s demand is huge…but shortage of spare parts, transportation is creating supply-side issues…so we are working on both sides of the issue,” he said.
The company has divided the Indian market into four zones – North, South, West and East.
South accounts for one third of the total sales, followed by West and North and East.
Talking about Canon’s USP, he said the company’s products, people and nationwide service network are key differentiators in the imaging segment.
For Canon India, the imaging segment contributes the most followed print segment.
In the printing department, Canon’s president said digital printing is slowly becoming the new normal.
“There is a migration from offset printing. Large scale printing still relies on offset printing. But digital printing is common today, which is helping people to meet the needs of different customers,” he said.